Belgium is quite an interesting country. It has always intrigued me and I'm sure many others. Also in the Nikken world, sometimes overlooked or seen as an outsider. But then, suddenly, people from both language groups start creating momentum and Belgium starts to climb the charts of top European countries. Belgium did a great February and almost, almost beat Holland that we usually hear more about.
The business knows no boundaries, really. Romania climbed nicely in February, beating Denmark. Hungary had a great month and established itself clearly as the third largest market in Europe after Germany and France.
Writing this in central Brussels, waiting to meet delegates of
FEDSA, the European Federation of Direct Selling Associations. This is the industry organization that does lobbying for us directly at the EU level. They are doing some good work, including a recent study that really supports the industry and has been presented to EU politicians. Most national DSAs are members of FEDSA, but also some large, international companies as corporate members. We are applying for membership tomorrow and it will be interesting to hear what happens in the corridors of Brussels when it comes to Direct Selling.
Also tomorrow, our application for the new German counterpart,
UV-DV, will be handled.
So by the end of tomorrow we might have joined two more strong forces to promote direct selling in Europe.
Speaking of which, the very active and well managed Swedish DSA has its annual gala in Stockholm on Saturday.
NIKKEN is of course represented and there will be photos from the event available here soon.
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